Setting The Scene In the past, and currently, I sell direct to the clients three basic products:
1 Originals - Mounted, Bagged & Backed (MBB)
2 Giclee Prints - MBB
3 The option to frame the first two options.
If I have to ship an Original, I (wooden) crate it myself - no problem (but too expensive for prints)
Selling on line becomes a problem for MBB
Here (left) is an MBB, 18 inches x 15 inches, which has to laid flat in its packaging. This packaging must be tough to withstand bending in transit.
The packaging I have bought (left) is expensive, and I'm not sure its up to the job. So the problem is pricing oneself off the market
Cost of Print + cost of MBB + Cost packaging + cost of mailing
One solution is to sell the print without mat and backing board' simply roll it, and place it in a Tube.
The advantages are that the print can be sold quite cheaply, and shipped safely. Even so shipping cost will be high in relation to the cost of the print
The disadvantage, is presentation ... Presentation is ALL to me. If the clients don't think they have had a good deal, then I have failed. I prefer them to think that I am undercharging - which in truth I am, as I'm not making a living from it.
I don't want you to divulge your 'trade secrets', but would welcome your opinions. Thanks in advance, everyone ... When I write my book. "All you ever wanted to know about packaging artwork and were afraid to ask," I shall mention you all in the acknowledgements :0)